The new iPhone XS offers its users better optimization and balance in software than the previous iPhone models. However, no matter how hard they try, there can always be some technical issues that can result in your iPhone malfunctioning. The Apple logo stuck issue was also found in previous iPhones, and it’s a frustrating issue. Your iPhone boots up, but instead of going to the home screen, it is stuck on the boot menu. This problem happens mainly/most of the time because of a software issue that happens due to an unclean or interrupted update.

This stuck-on-Apple-logo issue might happen in other instances too. Possible reasons might be

• The iPhone has taken on some physical damage. (Dropping from hand)
• The update was disrupted due to Wi-Fi disturbance/metered connection or cellular data loss.
• A third-party app may have access to vital permissions, which can disrupt iPhones' productivity.
• It is rare; however, your phone might be facing a hardware issue. Sometimes faulty hardware prevents the phone from booting up.

These issues, however, can be resolved if it is just a bug or a glitch in the iOS software. You may try the following steps and see if they work for you...

Force restart your iPhone XS.

(Press volume up (+) and then quickly press the volume down (-) button and hold the iPhone XS power button as long as the Apple logo appears again.)

Update your iOS software.

(If, while in the process of updating your software, the progress bar under the Apple logo has not moved for an hour, you may connect your iPhone to a PC and select “Update” when prompted.)

Remove all third-party apps from your phone. Install apps only from the Apple App Store.

Turn off the auto-update of your iOS apps to prevent further interruptions. BUT BE SURE TO UPDATE THEM ON A REGULAR BASIS MANUALLY.

If none of the fixes above work for you. You might have an issue that needs the touch of a professional iPhone technician. Here at ifixit bd, we have dedicated and experienced technicians who specialize in fixing iPhones. ifixit bd is a prominent iPhone servicing center that is located in 4 locations around Dhaka, Bangladesh.